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At Shearings we want to reward our most loyal customers with complimentary extras during their holidays and offers all year round on the Shearings Rewards membership.

Reward members benefit from special offers, preview mailers as well as complimentary tea and coffee whilst staying at any Coast & Country or Bay Hotel.

The rewards:

Complimentary Beverages Whilst accommodated in a Shearings Hotel whether a Bay or Coast & Country property.
Special previews Be the first to hear about the latest tours and destinations before anyone else.
Exclusive offers Enjoy offers and exclusive competitions throughout the year.

Frequently Asked Questions

We’ve had lots of great feedback about our Shearings Rewards Programme, and also some questions about the finer details of our member benefits. We’ve collated these frequently asked questions to help you find out more about the fantastic benefits included and how the programme works. If you have any further queries or questions you would like answering please email

How do I qualify?

To qualify you must have booked 10 or more Shearings self-drive or coach holidays with us and have made a holiday booking with us in the last three years. If you qualify you don’t need to do anything, you will receive a welcome pack in the post, including a membership card, welcome letter and pin-badge and we’ll keep you up to date with our offers through the post too.

Where can I use my Shearings loyalty pin-badge?

The reward cards can only be used for complimentary tea and coffee whilst you are on holiday and residing within a Bay or a Coast and Country Hotel. The complimentary tea and coffee is subject to a fair usage policy and is at the discretion of the hotel management team.

Will my partner/ travelling companion and I both receive complimentary tea and coffee whilst staying at Bay and Coast & Country hotels?

Yes you and your partner / travelling companion can both receive complimentary tea and coffee when the member wears their pin badge or shows their membership card.

When does the complimentary tea and coffee apply and what is included?

The offer is applicable whilst you are on holiday and residing in either a Bay or Coast & Country Hotel and includes traditional tea and coffee.

I have requested a Welcome pack to the loyalty scheme. Why have I not received anything as of yet?

We run this scheme every three months to allow us to efficiently manage the Loyalty scheme.

My qualifying booking was in the last three months, can I have my badge now?

Unfortunately due to the volume of new memberships we are currently processing we only have the capacity to send them out as and when our system updates and automatically sends out new welcome packs. Our system updates every three months.

I think I should qualify but have not received a badge, why?

If the booking to qualify you was in the past three months, your qualification may not have come through our system yet, so you may have to wait for that to come through. Also please note that gift voucher only bookings, insurance only bookings or any excursion only bookings do not count towards the ten holidays required to qualify.

I lost my membership card or pin-badge, what should I do?

Should you lose, break or misplace your membership card or pin-badge we will in most cases replace however we do reserve the right to decline replacement.

Can I opt out from receiving communications either by post of email from the rewards scheme?

You may opt-out of receiving Shearings Loyalty communications at any time by contacting however as we need to keep in touch with our members regularly, this may impact your membership.

The details on my membership are wrong what should I do?

Please either send an email to: or call 01942 418933 with the membership number on the card you have received and your name. We will arrange for a new card to be sent to you.

We may need to change the terms and conditions from time to time, for example to introduce new or temporary features, or to keep them accurate and up to date. Any changes to the terms and conditions will be communicated via our website.

If we suspect that the scheme is being misused to include non-traveling companions or if it is being used at a hotel that you are not a guest at, then Shearings Holidays reserve the right to refuse or withdraw any applications.

Scheme membership is entirely at Shearings Holidays discretion.

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