For the first time since 2013, Shearings first edition of the summer brochures have been separated to allow more focus on the tour operator’s core programmes. The new 2018 brochures are, ‘This is Britain & Ireland’, ‘This is Europe’ and ‘This is Breakaways’...
All three full-coloured brochures feature similar front cover designs with their new ‘This is Shearings’ logo displayed on top. By splitting the brochures, the tour operator hopes it will be able to educate agents and customers alike on the diversity and flexibility of its programme.
Jane Atkins, Shearings Managing Director said:
“We have been working tirelessly to bring our loyal customers the best possible range of holiday experiences for 2018. Our holiday collection is now bigger and better than ever, with more enticing destinations and assorted packages to choose from.
We feel it’s important that our UK & European touring programmes are showcased in their own dedicated brochure to give customers a better understanding of the breadth of holiday choices and travel options that’s available to them. This will also help agents target the two markets, which have their own particular market segments.
The brochures really showcase the product with amazing imagery, top tips and clear point of sale in-addition to recommendations by Shearings experts and product managers to encourage more people to book with Shearings.”
Early Booking Offers
Customers who book early will not only get the widest possible choice of holidays but will also receive the best prices. They will also benefit from low deposits from only £25pp and loyalty savings if they book more than one holiday at the same time.
Britain & Ireland
This is Britain & Ireland brochure features over 40 new holidays with destinations in every corner of the country.
New Itineraries include a 5-day tour to Grantham to mark the centenary of the RAF, a tour from Land‘s End to John O’Groats, and new holidays to the Channel Islands by sea. Agents can also offer customers the opportunity to stay in the remote Shetlands, or experience island life combined with Glasgow in the Isle of Bute. There’s also a selection of new tours to Wales including an 8-day Great Little Trains of Wales break and two tours to discover the beautiful Isle of Anglesey.
The 2018 programme features an array of new attractions including Settle-Carlisle Railway, Plas Cadnant Hidden Gardens, Leeds Castle, Bombay Sapphire Distillery and UNESCO World Heritage Site – Ironbridge. There’s also a range of new special events tours on sale, such as The Classic Birmingham, Gilbert & Sullivan Festival in Harrogate and Cheltenham Festival.
Shearings This is Europe brochure has been updated with 30 new European itineraries, with travel options by air, rail and coach.
As part of the extended European programme, Shearings is introducing new short breaks by air, available with flexible departure dates, hotels and board basis to destinations including Cyprus (from £614pp), Madeira (from £704pp) and Costa Del Sol (from £719pp). Packages include private transfers; return flights from over 25 regional airports, sightseeing excursions, and 3 and 4 star resort stays. Other new experiences include a selection of premium Grand Tourer escorted tours including an Alpine Lakes & Mountains itinerary, which visits Germany, Austria, Italy and Switzerland and a short 5-day break exploring Chateau de Montvillargenne.
The 2018 programme also introduces a range of NEW Special Interests & Events breaks, including a 10-day tour to see the Spanish Grand Prix, priced from £534pp and a 6-day break to the Belgian Grand Prix from £479pp. Other additions include horticultural attractions such as the Belgian Ardennes, Lake Maggiore and Zundert Flower Parade, and four new holidays to see the 2020 Oberamergau Passion Play, which takes place every 10 years, and is already selling fast.
Shearings Breakaways brochure has evolved from the ‘Hotel Collection’, and now includes short breaks by air, rail and coach.
The Breakaways programme features a range of UK self-drive options that include coach excursions, such as Strictly Shearings, Christmas Carols at Salisbury Cathedral and Festive Royal Yacht Britannia. The programme also introduces a collection of Sunday Special breaks, to selected Coast & Country hotels and partner properties. These breaks include an overnight stay, a three course Sunday lunch or dinner including a complimentary drink and a late check-out, priced from just £49pp.
Other itineraries on offer include 4-day short breaks to Europe including Valkenburg Drinks Inclusive from £159, Lille & Bruges from £174, and Medieval Bruges from £194, plus a mini-cruise option.