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Shearings Holidays

Cookie Policy

Shearings Holidays

Cookies and Tracking

 

Use of cookies

A cookie is a small text file which is placed onto your computer (or other electronic device) when you access our website. To make full use of the online holiday and self drive features on the Shearings Group websites, your computer will need to accept cookies, as we can only provide you with certain personalised features of this website by using them. 
We use cookies on this website to:

  1. recognise you whenever you visit this website (this speeds up your access to the website as you do not have to log in each time);
  2. obtain information about your device, browsing preferences, online movements and use of the internet;
  3. carry out research and statistical analysis to help improve our content, products and services and to help us better understand our customer requirements and interests;
  4. target our marketing and advertising campaigns more effectively by providing interest-based advertisements that are personalised to your interests;
  5. make your online experience more efficient and enjoyable;
  6. identify if you have engaged with us on social media;
  7. website tracking purposes and,
  8. site management and security purposes such as troubleshooting and testing.

In most cases we will need your consent in order to use cookies on this website. The exception is where the cookie is essential in order for us to provide you with a product or service you have requested.


Description of cookies


The table below provides some information on the cookies which we may use on our website:


Cookie Name/Type

What it does

Why is it used

How long it lasts

Website Homepages

Captures users cookie for retargeting purposes

to ensure we can retarget users who have failed to convert with display banners

180 days

All Website Pages

Captures users cookie for retargeting purposes

to ensure we can retarget users who have failed to convert with display banners

180 days

Conversion Pages

Associates cookie with conversion

to track online conversions (sales and revenue)

180 days

PPC Call

Captures Cookies for call tracking purposes

This allows us to report on the number of phone calls from online activity

30 Days

Booking Pages

Captures users Cookie at the point of purchase

This allows us to report on sales that take place on our websites

30 Days

Sales Floodlight

Captures users Cookie at the point of purchase

This allows us to report on sales that take place on our websites

180 Days

Doubleclick

Doubleclick is Google’s real time bidding advertising exchange. These cookies support the delivery, targeting & measurement of ads, ensuring that you can see relevant & informative advertising.

To provide effective and reliable tracking and measurement of advertising.

Variable

VWO

Collects information about types of users coming to a website (new/ returning) and whether or not they should be exposed to website testing.

To deliver testing and variants to web pages with effective tracking and measurement analytics

90 days

Quantcast

Collects information about user's on-site activity in order to support a personalised advertising experience

To deliver ad personalisation and interest-based advertising

30 days

Jivox

Collects information about user's on-site activity in order to support a personalised advertising experience

To deliver ad personalisation and interest-based advertising

90 days

Videology

Tracks users who have seen videology ads

Used to generate a demographic profile of the user

365 days

Response Tap

Collects information about how you have got to our website to serve you a dynamic telephone number

Allows us to use dynamic telephone numbers for call tracking purposes

Session based

Facebook

We use the Facebook tracking across our website. When people interact with Facebook via our website, for example clicking ‘like’ buttons, this cookie collects data on this engagement, which it might use to target people with advertising when using its services or where it advertises on other websites.

Search Results: captures what you are searching for

 

 

Search Results: We use the information from search results to help inform our advertising by ensuring you’re seeing advertisements that matches your interests

Sales: We use information taken from any bookings to ensure you don’t keep seeing advertising for a holiday you have already purchased.

Facebook

Feefo

Used by the content network, Cloudfare, to identify trusted web traffic.

 

365 days

Location

Remembers your Departure region and town in the holiday search

 

The website remembers the last departure town and region you entered in the holiday search so the content you see on the website is relevant to you.

90 days

 


How to turn off cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of this website. For further information about cookies and how to disable them please go to the Information Commissioner’s webpage on cookies: https://ico.org.uk/for-the-public/online/cookies/.


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